Under Armour: Using 3D to Make Athletes Better

Under Armour: Using 3D to Make Athletes Better

Digitization enables the fashion industry to not only do things better and easier, but also to envision completely new things that have never been done before. By redesigning an entire collection at the last minute, there was no time to have enough samples before a FW15 women’s sales meeting. With 3D technology, in a few weeks, Under Armour was able to replace physical samples with hundreds of virtual samples - resulting in significant savings, and a reduction of product development time by about 50%. Designers and vendor partners were also able collaborate much earlier to identify problems, improve fit, make faster decisions and necessary changes to create better products and better athletes. “Under Armour’s brand mission is to make all athletes better through passion, design, and the pursuit of innovation,” says Lisa Struble, Vice President, Apparel Development & Quality. “3D is an innovation that really allows us to push that forward, and to empower our teams to make the best product possible.”