Optitex Promotes 3D, Joins IEEE Standards Association Initiative

New York, January 11, 2016 – Optitex, the leading provider of integrated 2D CAD and 3D digital product solutions for the textile industry, has joined the IEEE Standards Association Initiative to collaborate, research and build technology standards for 3D body processing.

As consumers seek more personalized shopping experiences, brands are seeking to incorporate 3D scanning, modeling and visualization into their businesses to further enhance their customer’s experience. This includes creating customized, tailor fitted garments, but also better products with improved 3D capabilities.

Optitex, as an innovative thought leader in the future of 3D and fashion, has joined the initiative to help create standards to implement these technologies into the fashion industry. Such standards will included privacy, communication, quality specifications, and sharing protocols.

In a fast-fashion market, it’s all about getting the best products out for the consumer needs, as quickly as possible. “As a software provider in 3D virtual clothing, we are interested in pursuing standards in body processing technology to enable consistency and ensure quality during virtual clothing try-on sessions. Working with IEEE will promote interoperability of virtual clothing and virtual bodies from different sources, and allow Optitex, as well as the other stakeholders, to focus on innovation in their respective areas of expertise.” – Dr. Rony Goldenthal, CTO, Optitex.

While there are still obstacles and more research to be done in the field of body scanning, Optitex is honored to be part of the team pushing these standards forward, and looking to create standards that will create better products and a more satisfied customer experience.

About Optitex
Optitex empowers apparel and soft goods companies to revolutionize the way they develop, produce, and market their products. Optitex is the world’s leading provider of an integrated 2D/3D software platform that enables customers to quickly create true-to-life 3D digital garments that inspire. Brands, retailers, and manufacturers can now view their collections in all styles and colors months earlier, and leverage digital garments to collaborate, market, and sell better than ever before. Since its founding in 1988, Optitex has worked to keep thousands of companies and tens of thousands of users at the forefront of technology, enabling them to greatly reduce their time to market and costs, and increase their competitive advantage.

Contact information
Dana Aroch-Soffer
Director, Corporate Marketing
Email: pr@optitex.com