Optitex to Highlight Digital Inspiration as Major Sponsor of PI Apparel 2015

New York, JUNE 18, 2015 – Optitex, the leading provider of integrated 2D CAD and 3D digital product solutions for the textile industry, is pleased to announce its participation in and sponsorship of PI Apparel 2015, to be held in New York, June 23-24.

PI Apparel, a key event on the worldwide textile industry’s annual calendar, brings together the fashion, apparel and footwear industries to discuss the challenges and opportunities offered by modern technology in the continuous improvement and streamlining of product lifecycles – from cradle to grave. This year the conference will take place at Manhattan’s prestigious Union League Club – a continental change, as the event was previously hosted in London.

Optitex will headline the event as a top sponsor, with Optitex CEO Asaf Landau delivering a keynote address showcasing the revolutionary advantages offered by the recently released version O/15 of the Optitex software and new cloud based applications.

“PI Apparel is a terrific opportunity for professionals from across the fashion industry value chain to get updates on the latest trends and advances. We are very excited to support this major industry event, where we will demonstrate how Optitex can help designers, developers and manufacturers resolve many challenges,” said Landau.

“We’re talking about digitizing the core product of a $1.3 trillion fashion industry – which has huge impact on industry capabilities and the way fashion brands operate. We’re already seeing great market traction for digital products. You can see sales samples in a matter of hours and make alterations in seconds, to enable design and tech teams to work together to see how things look. You’re able to see multiple colourways without waiting months for the fabric to arrive. You can see your collection in sales sample quality, three weeks after design sketches, instead of five or six months, and you can then double-down on the things that work.”

To find out more and schedule a meeting with Optitex at PI Apparel, please contact:

Dana Aroch-Soffer
Director, Corporate Marketing
Email: pr@optitex.com

About Optitex
Optitex enables apparel brands to revolutionize the way they develop, produce and market fashion. With its market-leading integrated 2D/3D digital textile platform, Optitex empowers its customers to create a digital garment once, and leverage it again and again, from product development and merchandising, all the way to marketing. With a full-service solution backed by industry-leading know-how, unparalleled creativity, and constant innovation, Optitex keeps its customers at the forefront of technology. This enables them to significantly reduce their costs and time to market, and increase their competitive edge.