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Optitex to Sponsor and Give Keynote at IT4Fashion on 3D Changing Fashion

Optitex to Sponsor and Give Keynote at IT4Fashion on 3D Changing Fashion

Milan, Italy, April 18, 2016 – Optitex, the leading provider of integrated 2D CAD and 3D digital product solutions for the textile industry, is pleased to announce itself as a Gold Sponsor for IT4Fashion 2016 –  Italy’s largest conference for technology and IT innovations for the fashion industry. This year, the conference will take place on April 20-22 at Manifattura Tabacchi in Florence, Italy . Visitors can join Optitex at booth G6 to learn more about innovations in its  2D/3D single-integrated platform.

With 3D being one of the most impactful technologies the fashion industry has seen to date, Optitex CEO Asaf Landau will present a keynote speech on Apr 20th 14:30-15:00  on “3D is Changing Fashion.” Visitors can hear insights on where the fashion industry is headed, and the importance of creating and using 3D digital garments for full collaboration throughout the business cycle from design and development, merchandising, selling, and in consumer engagement.

“Technology has created new opportunities for the fashion industry to be faster, more efficient and more accessible to consumers. 3D gives brands capabilities they have never had before,” and it is hastening their time to market, allowing them to make better decisions earlier than they ever could have before,” says Optitex CEO Asaf Landau. “We are very excited to sponsor this major industry event in Italy, as Italy is a global fashion hub, and Optitex’s European base.”

“IT4Fashion is a great opportunity for professionals to learn about the latest innovations and trends in the fashion industry and for Optitex to share its  vision of helping brands and retailers revolutionize the way they develop, produce and market fashion,” says Mr. Antonio Sgroi, Optitex Italy Country Manager.

As fashion trends change, so does the pace of how brands and retailers address time to the market. In a special keynote, Under Armour will share their experiences of using 3D to create virtual samples in order to save time, reduce fabric waste, and create better products and fit for their athletes. Optitex will also present case studies on how to inspire the designers of tomorrow by empowering students and universities to stay on the leading edge of technology with 3D solutions to be innovative, and achieve huge business and educational value.

Attendees can also join Optitex at booth G6 for live demos and consultations to learn about the latest features in the newly released O/15.5 version, including true-to-life photorealistic rendering, our Digital Collection App, and other 2D and 3D capabilities such as automatic nesting, enhanced seams & pleats, and new cut plan constraints.

To find out more & schedule a demo with Optitex at IT4Fashion, please click here or contact pr@optitex.com for press enquiries.

About Optitex

Optitex enables apparel brands to revolutionize the way they develop, produce and market fashion. With its market-leading integrated 2D/3D digital textile platform, Optitex empowers its customers to create a digital garment once, and leverage it again and again, from product development and merchandising, all the way to marketing. With a full-service solution backed by industry-leading know-how, unparalleled creativity, and constant innovation, Optitex keeps its customers at the forefront of technology. This enables them to significantly reduce their costs and time to market, and increase their competitive edge.