EFI Optitex is the world’s leading provider of an integrated 2D/3D software platform

As fashion trends change and the pace to market quickens, EFI Optitex is 100% committed to empowering you to stay on the leading edge of technology. This includes constant innovation, full lifecycle customer support, and a passionate belief that inspiration is everywhere — a passion we’re eager to share with you. Well-proven in the market, our 2D & 3D CAD/CAM solutions are having a huge impact on the way brands work today, and transforming the way fashion will be purchased tomorrow.

About EFI

EFI™ is a global technology company, based in Silicon Valley, and is leading the worldwide transformation from analog to digital imaging. We are passionate about fueling customer success with products that increase competitiveness and boost productivity. To do that, we develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms production process (www.efi.com)

EFI Optitex Management

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    Asaf Landau
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    Ron Ela
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    Yoram Burg
    President, US & Canada
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    Ofer Asif
    VP Corporate Development & APAC
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    Danny Reinfeld
    VP Europe
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    Mark Faber
    VP Global Customer Success
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    Ziv Leshem
    VP Marketing & Business Development
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    Guy Alroy
    VP Product
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    Ron Grinfeld
    VP Research and Development

Asaf Landau | CEO

Asaf is a seasoned executive in the software field. Prior to leading Optitex, he founded Evolven Software, a venture-backed software startup, and held senior positions at Mercury Interactive (acquired by Hewlett-Packard, $4.5B), including leading business units such as Software as a Service (SaaS) and the Performance Tuning Business Unit. Before Mercury Interactive, Asaf held senior general management and sales & marketing positions at a fashion accessories brand and at a Silicon Valley ERP/CRM consultancy. Asaf holds a BA from the University of California, at Berkeley.


Ron Ela | CFO

Ron joined Optitex in October 2013. A Certified Public Accountant, Ron formerly held management positions at three Israeli-based NASDAQ listed companies, and most recently held the role of CFO at Commtouch Software for a period of 7 years. Prior to that, he served as a Controller at Verint Systems Ltd., and as Controller for Partner Communication Ltd. Ron spent 3 years in public accounting at PWC in Israel and has a B.A. in business administration majoring in accounting from the College of Management Academic Studies.


Yoram Burg | President, US & Canada

With over 25 years of entrepreneurial experience that spanned across Asia, Middle East and North America, Yoram Burg brings with him experience in multiple aspects of running multi-million dollar organizations. He applies experience in Information Technology, Business Development, Project Management, while leading international teams in high level strategic Enterprise and Corporate sales, marketing, implementations and support initiatives. Prior to joining Optitex Yoram held various senior positions in technology and non-technology companies, and for the past 11 years Yoram served as the President of US & Canada. Yoram is a graduate of the MEI program from Swinburne University of Technology, Australia.


Ofer Asif | VP Corporate Development & APAC

Ofer has over 15 years of sales, marketing & business management experience in the Hi-Tech arena. He has vast international experience with direct and indirect sales including new establishment and improvement of local and global business formations. A former board member of Qmarkets.net corporation, Ofer has a BA in Economics and Business Administration and an MBA. He is bilingual in English and Spanish.


Danny Reinfeld | VP Europe

Danny has over 20 years experience selling technological solutions and services to global companies in Europe, North America and Asia. He held senior positions for international companies developing and leading large, remotely-based global sales teams. Born in the United States, Danny completed his business education at Binghamton University in New York prior to making Israel his home early in his career.


Mark Faber | VP Global Customer Success

Mark has over 15 years of operational experience in both software and apparel/textile industries. He held product & program management positions at internet start-ups Tradeum (acquired by VerticalNet – VERT) and Sphera (acquired by SWSoft). Mark served as SVP of Marc Ecko Enterprises, a $1.2 billion design & wholesale apparel company, overseeing supply & demand side operations as well as IT. As COO for Cupron, a textile based bio-tech company, he established an Asia based supply chain and set up a successful e-commerce sales channel. Mark holds a BA and MSc from the London School of Economics & Political Science.


Ziv Leshem | VP Marketing & Business Development

Ziv has over 18 years of marketing, business development, strategy, investment banking and consulting experience in the high-tech world. He joined Optitex from Amdocs (NYSE:DOX), where he was in charge of innovation scouting and venture investments. Prior to that he was the managing partner at Bridgehead Alliance, a boutique investment banking and business development firm. Previously, Ziv managed marketing and business development for several software companies (GigaSpaces, InfoCyclone and Nareo), and was also a manager at Accenture (NYSE:ACN) strategic services in London. Ziv holds an LL.B. (cum laude) from Tel-Aviv University and an MBA from INSEAD, Fontainbleau.


Guy Alroy | VP Product

Guy manages the innovation and definition of Optitex’s product solutions, including its 3D and cloud platform. With a BSC in Mechanical Engineering with a focus on 3D and robotics, he joins Optitex after leading several product and customer success teams in both BI and PLM enterprises, including Microsoft (MSFT) and Dassault Systèmes (DS). A founder of two startups, he also brings experience of delivering products from vision to development.


Ron Grinfeld | VP Research and Development

Ron joined Optitex in January 2015 and carries 20 years of experience in the high tech industry as a developer engineer, junior and senior manager and startup co-founder. He has worked in various technologies including embedded SW, HW, SOC, communication algorithms, security  and web platforms. Prior to joining Optitex, Ron served as VP R&D in TGS (large scale web platform for travel) and Safenet/Aladdin (SW security). He holds a BSC in Mechanical Engineering and Computer Science from Tel Aviv University and a BA in Software Engineering from Bar-Ilan University.


News and Press Release

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    Driving Retail Innovation: EFI Optitex Heads to NRF Retail’s Big Show

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    EFI Acquires Optitex to Extend Its Leadership in the Digital Transformation of the Textile Industry

  • Just_Style

    How virtual garments are set to shape fashion retail